![]() ![]() You can easily calculate your website DAU by noting the total number of unique users each day. Defining active also includes identifying activities such as signing up or signing in, purchasing a product, booking a ride, or engaging with content.ĭo users actually interact with your platform, or drop off immediately after joining? Knowing this enables your product team to better understand and measure the platform functionality, as well as how users engage with different aspects of your product. These could be new users who explore your platform, returning ones, or both. How Do I Find the Daily Active Users of a Website?įirst, define what "active" means to your business. This is one way you can adapt DAU to your company’s specific needs. For example, Twitter adapted this to best suit their needs with mDAU (monetizable daily active users) this shows the number of authenticated users to whom ads can be shown. Monitoring drop-off points comes in handy to learn what features should be tweaked or removed, see which features are most popular, and understand if your user base is growing or stagnant.Įssentially, DAU, combined with other key metrics such as churn, Lifetime Value (LTV) and Monthly Recurring Revenue (MRR), can be a great way to monitor the overall health of your application. DAU is also useful for measuring the relevance of your application. Unlike metrics like the number of downloads and registrations, DAU helps highlight areas that may require improvements to boost user engagement such as a new update/feature users don’t appreciate or a bug causing users to drop off.ĭAU is also helpful with product pricing, as you're better able to monitor customer behavior and adjust accordingly to the needs of your target market.īuilding towards product-market fit is a never ending journey, and measuring your DAU can help you take a step in the right direction. Why DAU Matters and How It WorksĭAU turns out to be a very handy metric to monitor engagement. Are users interacting with your site and services, or are they just signing up and dropping off? Most importantly, are they coming back? Again, this depends on the type of platform you're building. You have to monitor whether your plethora of sign-ups is actually converting into real engagement. If you're measuring solely the number of sign-ups you have, your DAU may seem exciting-especially if your platform was recently featured or other marketing strategies are starting to pay off. ![]() Otherwise, it could turn into just another vanity metric that offers little to no insights. The thing about DAU is that you have to define what it means to you. Returning users are the ones you're usually happy to see, because who doesn't love seeing users that like your platform enough to keep coming back regularly? The total of both of these is your DAU. We can categorize DAU into two types: the new users who just joined the platform to explore your features and the returning users. So, What Is DAU?ĭAU is the number of users who actively engage on your platform on a daily basis. In this post, we'll discuss who's considered a daily active user, why DAU is a useful metric to measure, how to measure it, and measurement misconceptions. Not only can this number measure traction (depending on the service or product you're building), but it's a useful metric for the product team: DAU shows the product team how users engage with your platform and indicates if you're building for stickiness, which in turn helps minimize churn. But keep in mind that while DAU is a good starting point, it’s not necessarily a holistic metric for measuring performance. If you're looking for a great metric to track user engagement and growth on your platform, you might want to measure your daily active users (DAU). ![]()
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